When I started Greybourne, I knew I’d eventually need to speak to landlords and agents. But when that moment came—phone in hand, script in front of me—I was shocked at how badly I fumbled it.
Here’s what happened.
I’d found a tired listing on OpenRent. Decent 2-bed in Medway, priced just under market, vacant for a while. I rang the landlord with a Rent-to-SA pitch ready. But I was too pitchy, too soon. Before I’d even learned why the property hadn’t let, I was throwing out “guaranteed rent” and “fully managed model” lines like a script.
The landlord wasn’t rude. But they weren’t convinced. I could tell I hadn’t built any trust. No understanding of their problem. No rapport.
Ask questions. Why are they letting? What’s the challenge? How long has it been empty? You’ll learn if your strategy even fits—and you’ll show them you’re listening.
“Rent-to-SA” means nothing to a landlord. Speak in outcomes: “I work with professionals looking for flexible short stays. We furnish properties and manage everything. You get your rent, every month.”
That first no was gold. It forced me to refine my approach, script, and structure. By the fifth call, I wasn’t selling—I was solving.
Greybourne is built on calls like that first one. The ones that teach you what not to do. And I wouldn’t change it for anything.
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